Documentary about the Finnish rock festival Ruisrock.

Pepe Willberg has travelled a winding road to this day, to the hearts of Finns and unlikely stardom. What has it all been like for a man who, in the beginning, sang only on condition that the lights in the hall were turned off? Written and directed by Severi Koivusalo, PEPE is a musical documentary about a talented musician with a unique voice, who struggles to balance his popularity with his passion for music, whose iconic songs have been playing in the background of Finnish life through seven different decades.