The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

Ben, a journalist from New York City, travels to West Texas in order to investigate the death of a girl he was hooking up with while recording a murder mystery podcast along the way.