Vera lives solely on the problems of her family: her eternally ill husband Kostya and her fifteen-year-old son Romka. In fact, Vera is happy with everything, until her husband's first love suddenly appears on the horizon - the beautiful Lyudmila and her daughter Yulya. There is nothing special about the latter, but, as luck would have it, it is this girl that Romka is interested in. Now she is seriously thinking about divorce and exchanging an apartment, trying to force her son to move away from Yulka.

Visitors to a regular mass market have no idea that the security guards, who usually keep an eye on them, have their own world, full of radio conversations, spontaneous bets on the squeak of the anti-theft system, and discussions between customers. The timid but vigilant Silent One stands at his post and is distracted only by the spectacular and captivating advertising video in the sales area. But as soon as one customer attracts his attention, a cat and mouse game begins, played out with hints, spontaneous gestures, and far from random glances.

Katka dreams of becoming a cool fashion designer, but in an urban-type settlement with a funny name, her talent is somehow cramped. And then her mother forces her to get married and Katya decides to run away to Moscow. But then something strange happens — the girl gets caught in a time loop of one crazy day. She has to figure out the reasons for this cycle of events and find the only right way out.

The popular info gypsy Sveta Sun is imprisoned. To defend herself in court, she needs the petitions of those who have been helped by her training. But the general wave of haight leaves no hope for this. The only ones who can theoretically defend Sveta are her cellmates, but they do not believe in any sacred techniques.