A young actor's perfect life takes a madcap turn when she agrees to star in a commercial — and suddenly gets transported to her character's world.

Two resentful, singer brothers Hakan and Ozan who can't get along well. Meet again in their father's funeral. Even though they want to get back to their daily lives after the funeral, their father's will won't allow it. They will take a journey with their dead father's old car in order to carry out his bequest which is to sing at a wedding in Urla.

In Istanbul, on the verge of a country-wide power surge, four characters come across in a neighborhood undergoing the process of gentrification for the “New Turkey”: a mother whose son is in prison, a young female dancer, a feminist artist, and a cunning middle man. Their stories intertwine during a drug deal, offering a roaring tale of the contemporary generation.

Elya, who lives in Izmir, dreams of getting a master's degree in gastronomy and working in a corporate environment against her mother's pressure to get married and guarantee life. She learns that she has been accepted for a job in Istanbul. Believing that she should get together with he, whom she met online and has been in love with for a few months, she comes to Istanbul with a sudden decision.