Royal Rumble (2003) was the sixteenth annual Royal Rumble PPV. It was presented by PlayStation and took place on January 19, 2003 at the Fleet Center in Boston, Massachusetts. As has been customary since 1993, the Royal Rumble match winner received a match at that year's WrestleMania, for his choice at either the WWE Championship or the World Heavyweight Championship. Six professional wrestling matches were featured at the event. The main event was the annual 30-man Royal Rumble match, which featured wrestlers from both brands. The primary match on the Raw brand was Triple H versus Scott Steiner for the World Heavyweight Championship. The predominant match on the SmackDown! brand was between Kurt Angle and Chris Benoit for the WWE Championship. The featured match on the undercard was a Royal Rumble qualification match between Brock Lesnar and The Big Show.

Survivor Series (2002) was the sixteenth annual Survivor Series PPV. It took place on November 17, 2002 from Madison Square Garden in New York, New York and featured talent from both the Raw and SmackDown! brands. The main event was from the Raw brand the first ever Elimination Chamber match for the World Heavyweight Championship involving reigning champion Triple H, Shawn Michaels, Chris Jericho, Booker T, Rob Van Dam and Kane. The predominant match on the SmackDown! brand was Brock Lesnar versus The Big Show for the WWE Championship. The featured matches on the undercard were a Triple Threat Elimination match for the WWE Tag Team Championship involving Edge and Rey Mysterio, Los Guerreros, and Kurt Angle with Chris Benoit.

WrestleMania 23 was the twenty-third annual WrestleMania PPV. It took place on April 1, 2007 at Ford Field in Detroit, Michigan. The event was a joint-brand pay-per-view, featuring performers from the Raw, SmackDown!, and ECW brands. The main match on the Raw brand was John Cena versus Shawn Michaels for the WWE Championship. The predominant match on the SmackDown! brand was Batista versus The Undertaker for the World Heavyweight Championship. The primary match on the ECW brand was an Eight Man Tag Team match between The ECW Originals and The New Breed. The featured matches on the undercard included Bobby Lashley versus Umaga and an interpromotional Money in the Bank ladder match. It set an all-time Ford Field attendance record of 80,103. WrestleMania 23 grossed US$5.38 million in ticket sales, breaking the previous record of $3.9 million held at WrestleMania X8. With about 1.25 million buys, the event is the highest WWE pay-per-view buyrate in history.

Royal Rumble (2008) was the twenty-first annual Royal Rumble PPV. It took place on January 27, 2008 at Madison Square Garden in New York, New York and featured talent from the Raw, SmackDown and ECW brands. The event was also the first WWE pay-per-view broadcast in high definition. As has been customary since 1993, the Royal Rumble match winner received a match at that year's WrestleMania. The main event was the annual 30-man Royal Rumble match, which featured wrestlers from all three brands. The primary match on the Raw brand was Randy Orton versus Jeff Hardy for the WWE Championship. The primary match on the SmackDown brand was Edge versus Rey Mysterio for the World Heavyweight Championship. The featured matches on the undercard were Montel Vontavious Porter versus Ric Flair in a Career Threatening match and John "Bradshaw" Layfield versus Chris Jericho.

Royal Rumble (2007) was the twentieth annual Royal Rumble PPV. It took place on January 28, 2007 at the AT&T Center in San Antonio, Texas and featured talent from the Raw, SmackDown! and ECW brands. The main event was the annual 30-man Royal Rumble match, which featured wrestlers from all three brands. The primary match on the Raw brand was a Last Man Standing match for the WWE Championship between John Cena and Umaga. The predominant match on the SmackDown! brand was Batista versus Mr. Kennedy for the World Heavyweight Championship. The featured match on the ECW brand was between Bobby Lashley and Test for the ECW World Championship.

Backlash (2007) was a PPV which took place on April 29, 2007 at the Philips Arena in Atlanta, Georgia. It was the ninth annual event under the Backlash name and starred talent from Raw, SmackDown!, and ECW. The main match on the Raw brand was a Fatal Four-Way match for the WWE Championship involving champion John Cena, Randy Orton, Edge, and Shawn Michaels. The primary match on the SmackDown! brand was a Last Man Standing match for the World Heavyweight Championship between The Undertaker and Batista. The featured match on the ECW brand was Bobby Lashley versus Team McMahon (Umaga, Vince and Shane McMahon) in a Handicap match for the ECW World Championship.

Unforgiven (2006) was a PPV which took place on September 17, 2006 at the Air Canada Centre in Toronto, Ontario. It was the eighth annual Unforgiven event. The event starred talent from the Raw brand. The main event was a Tables, Ladders, and Chairs match for the WWE Championship between Edge and John Cena. One of the predominant matches on the card was D-Generation X (Triple H and Shawn Michaels) versus The Big Show, Vince and Shane McMahon in a Handicap Hell in a Cell match. Another primary match on the undercard was Lita versus Trish Stratus for the WWE Women's Championship in what was Stratus' final match of her full-time wrestling career.

Vengeance (2006) was a PPV which took place on June 25, 2006 at the Charlotte Bobcats Arena in Charlotte, North Carolina. It was the sixth annual Vengeance event. The event starred wrestlers from the Raw brand. The card featured two main events which resulted in Rob Van Dam defending the WWE Championship against Edge and D-Generation X (Triple H and Shawn Michaels) fighting the Spirit Squad (Kenny, Johnny, Mitch, Nicky, and Mikey) in a 5-on-2 Handicap match. One bout was featured on the undercard. In which John Cena competed against Sabu in an Extreme lumberjack match, which featured superstars from the Raw and ECW brands at ringside.

Survivor Series (2006) was a PPV presented by THQ's WWE SmackDown vs Raw 2007. It was the twentieth annual Survivor Series event, and it took place on November 26, 2006 at the Wachovia Center in Philadelphia, Pennsylvania. The main match on the SmackDown brand was King Booker versus Batista for the World Heavyweight Championship. The main match on the Raw and ECW brand was Team Cena (John Cena, Bobby Lashley, Kane, Sabu and Rob Van Dam) versus Team Big Show (Big Show, Test, Finlay, Montel Vontavious Porter and Umaga) in a 5 on 5 Survivor Series match. The primary match on the SmackDown brand was Chris Benoit versus Chavo Guerrero for the WWE United States Championship. The other main match was Team DX (Triple H, Shawn Michaels, Jeff Hardy, CM Punk and Matt Hardy) versus Team Rated-RKO (Edge, Randy Orton, Johnny Nitro, Mike Knox and Gregory Helms) in a 5 on 5 Survivor Series match.

WrestleMania XXIV was the twenty-fourth annual WrestleMania PPV. The event took place on March 30, 2008, at the Citrus Bowl in Orlando. The first main event was a Singles match from the SmackDown brand that featured The Undertaker challenging World Heavyweight Champion Edge for the title. The second was a Triple Threat match from the Raw brand, in which WWE Champion Randy Orton defended against challengers Triple H and John Cena. The third was a singles match featuring ECW Champion Chavo Guerrero defending against Kane. Other matches include a No DQ match with Floyd Mayweather Jr. fighting The Big Show, a Money in the Bank ladder match with Carlito, Shelton Benjamin, MVP, CM Punk, Mr. Kennedy, Jericho, and John Morrison, and a retirement match between Shawn Michaels & Ric Flair.