Aurelio inherited the wedding-planner trade from his father: he runs the family business, "The Most Beautiful Day," and all his life he has sacrificed his dreams in the name of a mission: to give happiness. Today, however, complicit with the crisis and a divorce behind him, he feels the need for a radical change. He is in love with Serena, an associate of his, and with her he dreams of starting a new life, dropping everything to sail the oceans. Before he can taste freedom, however, Aurelio must resolve two no small matters: selling "The Most Beautiful Day" and convincing Serena to divorce Giorgio, who has been Aurelio's fraternal friend since high school.

Gemma works as an employee in the office of an agency that is responsible for launching novice models into their first career steps. However, Gemma does not work in a peaceful atmosphere due to her particularly demanding employer and the harassment she suffers from her own clients. Equally unhappy is her love life, which is why her only friend, as well as her trusted hairdresser, dyes her hair pink. It is from that moment that her life changes radically.

Based on the true crime known as Mystery of Via Monaci or The Fenaroli case.