The film tells the tragicomic story of three interconnected characters. The first is a doctor who prescribes happiness pills to anyone who comes his way, and the troubles that befall him as a result. The second is a girl who is normally introverted but dreams of becoming famous by posting dance videos on social media. The third is a teenager who aspires to be rich and famous by posting gaming videos on the internet.

A cowboy-like man living in the center of the city... A madman who followed Yılmaz Güney from Adana during Yeşilçam's Western-style, noodle-style cowboy film era...