When Patrizia Reggiani, an outsider from humble beginnings, marries into the Gucci family, her unbridled ambition begins to unravel the family legacy and triggers a reckless spiral of betrayal, decadence, revenge, and ultimately… murder.

The triumph of the designer Federico Marinoni in the world of Milanese fashion was marred by the tragic death of the maison's main model and the designer's muse, Alexandra Larsson, who was hit by a hit-and-run car while on her way to celebrate her consecration as a top model .