A man awakens in a white room and is given a watch before being pushed out a door. He ends up on a parking structure where a young woman stands at the edge.

Bethany Lockwood, a naive nineteen year old, has just moved to Prince Edward Island when she catches the attention of Gary Gallant, the reigning ‘King of Pogey Beach’. Also vying for Bethany’s attention is Lyle Macdonald, a spiritual pogey bum and the nemesis of Gary Gallant. After Bethany gets a taste of working for cash under the table, she plans the ultimate job that goes horribly wrong. With everyone in pogey jail, can Gary and Lyle put aside their differences and save Pogey Beach?

Hughie Hackett (Robbie Carruthers) has spent his life doing as little as possible without actually doing nothing at all, squandering his potential. Frustrated that his Uncle Angus (Daniel Lillford), known as the best Hackett fisherman in town, a reputation secured by sabotaging his competition, is about to sell off the family fishing company, Hughie forms a misguided plan to pretend that a simple-minded man is his long-lost brother, the key to his father's will.