Inci's life is turned upside down when her father kills her mother who cheated on her by performing a ritual. While her father runs away from home, the curse on her dead mother passes to Inci. Spending her childhood with her uncle Hasan and her aunt, her real sister Neriman, in their hotel, Inci grows up with her closest friend, her cousin Mehmet. Abused by her uncle when she was six years old, Inci is saved from this nightmare only when she grows up and manages to escape from the hotel. Inci is forced to fight a spiritual war with Neriman in addition to her physical struggle against Hasan.

When Adil is diagnosed with Alzheimer's, an important secret he has been hiding for years will be soon revealed. For Serap, who got pregnant from her extra-marital affair, her father's illness is just the beginning of hard times.