A candidate who seemingly has no chance of winning unexpectedly enters a miss contest for a certain small town. The woman surprises everyone with her courage and determination, and with her attitude she defies the local authorities, turning the elaborate plan of the charismatic lady mayor upside down.

Ula, a young girl from a small town in Poland is kidnapped and taken to a brothel in Germany. Luckily she manages to escape and return home. However, the welcome she receives is far from warm, as the girl is ostracised by the local, conservative community.

Alina, the title pretty girl, resigns from her job at a theater in Koszalin and goes with a friend to Michalow in Podlasie. The two take a job at the community cultural center, offered to them by Mariola, Pawel's mother, who has just been appointed mayor of the town. The charismatic mayor rules with a firm hand and sets her own rules not only in the municipality, but also in the family. She is not afraid of risky investments, nosy journalists or not entirely competent officials. He pursues his son's attempts to marry Alina. The plan backfires when Wlodek - the frontman of the band Badylaże - shows up. Alina falls in love with him without memory, forgets about Paul and accepts a quick engagement. The acquaintance ends tragically....