Jerry Biffle is the star of the Blendo Soap Program. He has been invited to participate in an autograph-signing party for his new book at an important department store. Jerry meets Sally Peters, one of the department store models, and makes her part of his TV troupe. As part of his campaign to court Sally, Jerry gets Cliff Lane, the tenor of his TV company, to sing to her over the phone. When Sally and Cliff meet, they fall in love, with Biffle ignorant of the complications.

In 1956, BLOOMER GIRL was presented in a live television production starring the magnificent Barbara Cook, whose star was then on the rise, with leading roles in CANDIDE and THE MUSIC MAN still in her future. A solid success when it opened on Broadway in 1944, BLOOMER GIRL boasts a glorious score by the legendary team of Harold Arlen and E.Y. Harburg (THE WIZARD OF OZ). The book by Fred Saidy is set at the brink of the Civil War and addresses issues of women's equality (priorities were the right to vote and to wear bloomers, a liberating alternative to hoop skirts) and racial equality.