This is a true story of Luisa Spagnoli who was an Italian businesswoman, famous for creating a women's fashion store and the chocolate brand, Perugia. The show is a romantic telling of her life. Considering that women were not involved in business, it is an amazing story of someone way ahead of her time.

Paolo is an outgoing and handsome real estate broker married to Simona, a beautiful woman from the rough outskirts of Rome who has become an author of spicy bestsellers and is pregnant with their child. Betta, Paolo’s sister and her husband Sandro organise a dinner party with Paolo, Simona and their childhood friend, the eccentric musician Claudio. During the lively gathering Paolo reveals what he would like to name his son, causing reactions to steam up and a torrent of revelations to follow reaching climactic proportions.

The past interlaces with the present: the discovery of a mysterious yellowed photograph depicting a little girl will lead Christian and Jewish students to search for the truth. They undertake a journey through the memory of a painful past that is hard to forget, such as the memory of the raid on the Jewish ghetto of Rome.