When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

Mack Dawg Productions People Crew is back at it again with our new 2008 release, Down With People. Last years movie We're People Too had major successes, including Austin Smith winning TransWorld SNOWboarding Magazine's "Rookie of the Year" and "Video Part of the Year" from his standout debut.

Volcom Stone presents "Mr. Plant", a Veeco Productions film based on the travels of snowboarder and New Hampshire backwoodsman Pat Moore. Mr. Plant follows Pat as he spends a season traveling the world with the Volcom Snow family, friends and icons. Filmed by Seth Huot and Jake Price on location in Jackson Hole, Japan, Quebec, Massachusetts, Chile and Minnesota; the film unfolds across the globe to portray the only destination that really matters: Staying true to snowboarding.

Chris Benchetler has influenced so many with his fluid style as a skier. Pack your bags for an epic journey around the west coast as Chris visits the many friends that he draws inspiration from. . . Surfers, Climbers, Artists, Skiers, and Snowboarders all provide sparks to the creative fire that is Chris' path, both as an athlete and an artist.