Roberto is an unemployed publicist who achieved success when he thought of a famous slogan: "Coca-Cola, the spark of life." Now he is a desperate man, trying to remember the happy days, back to the hotel where he spent the honeymoon with his wife. However, instead of the hotel, he finds a museum built around the Roman theater in the city. While walking through the ruins, he has an accident, an iron rod sticks into his head and leaves him completely paralyzed. If he tries to move he would die. Roberto becomes the focus of the media, which will change his life ...

Anna Luz, a married woman, rethinks her life when she receives the visit of a stranger who claims to be her neighbor from the floor below. His arrival coincides with the entry of a series of extravagant characters who, as in a dream, invade his house. Ana is then immersed in this succession of strange and wonderful events that will forever ruin what until then was a normal life.

Don Martin, the owner of a repair company, hires Jamaican Ali to fix television antennas. The boy, besides being an excellent professional, causes a furor among the neighbors because of his great attractiveness, so the men will do everything possible to make him leave and stop competing with them.