A teacher arrives at a humble school in the Buenos Aires suburbs to serve as a substitute. There he meets Sofía, a gifted 7-year-old girl. The teacher quickly notices that Sofía may be a case of hidden talent in that environment and decides to do something to help her.

Álvaro is a marketing manager, divorced with a son who he can barely talk to, living a mediocre life and doing a mediocre job, until his bosses tell him he needs to improve his marketing campaigns for the next 2018's World Cup. He'll soon launch a plan with Argentina's National Football Team and the upcoming qualifiers that may become a lot more risky that he planned.