A look at the 1950s muscle men's magazines and the representative industry which were popular supposedly as health and fitness magazines, but were in reality primarily being purchased by the still-underground homosexual community. Chief among the purveyors of this literature was Bob Mizer, who maintained a magazine and developed sexually inexplicit men's films for over 40 years. Aided by his mother, the two maintained a stable of not so innocent studs.

Waitress Annie has separated from her suicidal alcoholic husband, Glenn. Glenn has become an evangelical Christian, but his erratic attempts at getting back into Annie's life have alarmed her. High school student Arthur works at Annie's restaurant, growing closer to a new kid in town, Lila, after class. When Glenn and Annie's daughter go missing, the whole town searches for her, as he increasingly spirals out of control.

Stranded in a small town, true love prepares a spoiled movie star for the role of a lifetime... herself.