Data—arguably the world’s most valuable asset—is being weaponized to wage cultural and political wars. The dark world of data exploitation is uncovered through the unpredictable, personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data story.

Donald Trump became the 45th President of the United States by winning three key states, a victory engineered by an ultra-conservative faction that quietly mapped its way to power using fake news, lies and psychometrics. This explosive documentary follows the money to the elusive multi-billionaire Robert Mercer who bought Breitbart News and funded the effort, while inserting Steve Bannon into the presidential campaign as its manager.