In a decadent flea market there are rumors of a legend that inhabits the place. However, he is confined to his post until Carlos Gardel appears to him and gives him a mission in order to restore the shine of the Market.

A misguided American documentary crew working for an edgy media company travels to rural Argentina to profile a local musician, but their ineptitude leads them into the wrong small town. As they collaborate with locals to attempt to fabricate a viral trend, unexpected connections blossom, while a pervasive crisis looms unacknowledged in the background.