Percival Cadwallader Perkins was so bashful that whenever a woman would look at him he would blush like a beet, and this brought the "Happy Family," the cowboys of the Flying U, to calling him "Pink."

James Collins leaves his dear old mother and goes West, where he becomes connected with the Bar Diamond Outfit. He finds the life of a cowboy arduous and the pay meager. The possibilities of owning a herd of his own by blotting brands or branding calves, occurs to him, as it has to many others, who desire quick results from very little effort. Six months later, he is a full-fledged cattle thief, branding cattle, under his own registered brand, while ostensibly an honest cowboy in the employ of the Bar Diamond Ranch. He writes his mother of his success and she, never dreaming of the hazardous occupation her son is following, plans to join him in the West.

The distant relative is a scheming woman who installs herself as the guardian of the two orphan girls and then tries to gain possession of their ranch. Cowboy friends of the orphan girls expose the schemer and her accomplice.

Following a cattle roundup, rancher Burton provides a holiday for his cowboys. During the celebrations, they entertain Margaret with daring feats of horsemanship for "local color" for her story. A love triangle unfolds during the festivities. May, the rancher's daughter, grows jealous of the attention Charles gives Margaret. In a moment of anger, May agrees to elope with Jack. The subsequent publication of Margaret's book, helps the couple on the ranch understand their own love story.