Arif is a young man who lives with his family in Balat. He supports his family by working as his father's horse carriage driver. Gülşen, the long-time girlfriend of Arif, who is studying at medical school, waits for the day when school ends and they get married. However, Arif falls in love with Çiğdem, the daughter of a rich family, whom he met at school. Caught between two different lives, Arif is forced to make a choice.

Hüseyin's father, who is a member of the Kozanoglu tribe, dies when he does not pay the fee requested by the Bey. Upon this situation, Hüseyin takes an oath to avenge.

While Pembe has been waiting for her husband, who went to the city to work, for 28 years, she does not give her daughter Kezban, whom she has raised according to traditions and customs, to anyone who wants it, even though it is time for her to get married. Meanwhile, Murat Sergeant, the butler of the village lord, is in love with Kezban and wants to buy her. But the Pink Woman does not give up her daughter, hoping that her husband will return one day, and rebels against the lord. It is the story of the Pink Woman's struggle against life, the lord and the system with her traditions.