Alicia is a rich young woman who loves to party, travel and is very close to her grandfather. The protagonist runs away from responsibilities and tries to make the most of the benefits of being the heir to an immense estate. When her grandfather dies, she discovers that she has been excluded from the will and will only be able to get her hands on the family business and money when she is mature enough and married.

Surrounded by a lazy husband, a pedantic stepson, a sexist boss, a self-centered friend, and a neighbor who ruins her sleep with frequent parties, Bia must exert enormous energy to maintain control. But the arrival of a young influencer who takes a higher position than her at the magazine where she works is the final straw. On the verge of a breakdown, Bia ends up being treated by Deusa Xana in a kind of esoteric session. As a result, she frees herself from all filters and begins to practice zero tolerance for all the absurdities that affect her daily life.

Reunited at the Argento Mansion, the cast and creators of Scars of Beauty come together to dish on all the behind-the-scenes details, most memorable moments, and viral social-media reactions generated by the hit telenovela.