Pedro travels from Spain to Argentina for a vacation at his uncle's home, where he meets Maxi again, a childhood friend. Maxi is surprised when he finds out Pedro is gay. When Maxi finds his ex-girlfriend is also there, he asks Pedro to pretend to be his boyfriend to win her back. Pedro accepts the game, unaware of the dangers of playing with love.

A misguided American documentary crew working for an edgy media company travels to rural Argentina to profile a local musician, but their ineptitude leads them into the wrong small town. As they collaborate with locals to attempt to fabricate a viral trend, unexpected connections blossom, while a pervasive crisis looms unacknowledged in the background.