Dawn is a mobile hairdresser in a small, working class town in the North East of England. As she talks and tends to her customers, Dawn is plunged into a chatty world of lifestyle-shaming and gentrified expectations, sudden responsibilities and fast-paced change. Through their conversations, Dawn finds each of her customers at their own cross-roads, their own dreams and expectations rooted, for the moment, in the promise of a brand new hairdo.

In 1999 in a high school in Newcastle-upon-Tyne, a teenage girl casts a spell to make her best friend fall in love with her.