A team of documentary filmmakers accompanies the advertising agency Kleiber & Partner in its work. We learn that you have to be prepared to fight for the big ideas. The creative minds at the agency, led by Lutz Wolf, are developing a campaign that will change German advertising film forever. Canned fruit has never been presented in such a fresh, crisp and deeply human way. Advertisers know: It's the idea that counts. The idea has to fly.

In a fictitious world, a wall goes through a country and its city. Both sides face each other irreconcilably. The film tells the story of the 40 year old rocket scientist Paul who falls in love with a supposed woman. Who, like him, is not absorbed with the irreconcilable differences of both sides and do not want to decide for one side.