A serial killer strikes Sugar Grove, Virginia. A rising journalist comes to town to cover the story : her investigation will soon lead her to the town's darkest secret, at her own risks.

The song "Fancy Like" was #1 in the US in 2021, taking off on TikTok and becoming the anthem of the year with an Applebee’s commercial. Walker and his daughter Lela (who choreographed the dance) explain how that song changed their lives. The documentary is the definitive story of Hayes' life, retracing 17 years of struggling with addiction and loss before this massive overnight success.