Kolya gets a tattoo with the Bernaki logo on his forehead and becomes the face of an advertising campaign. Kolya's friends consider this a betrayal: they were all fired from Bernaki without paying their salaries. Kolya will meet the same fate, because the results of marketing research turned out to be bad. But Kolya follows the principle.

What is March 8th? It's spring, the sun, tulips, mom's smile and the anticipation of falling in love and happiness. There is also a fuss, congratulations, queues in shops, flowers and an endless race for gifts. Every year, on this day, there is a global collapse in which everything is dedicated to women. The most ordinary people who face extraordinary situations, and unplanned meetings radically change their lives.