Carmen leaves her husband Julio to go live with an intellectual who has made a career in the United States. While, Julio goes away to live of rent to house of an aristocrat come to less. After meeting several colorful characters, Julio decides to recover Carmen.

The story of Enrique Herreros (1903-1977), cartoonist, advertiser, poster designer, talent manager, actor, producer and filmmaker, and the most daring of mountaineers; the man who, along with his companions from the so-called “other Generation of '27,” brought Hollywood to Madrid's Gran Vía, turning a grey and sinister post-war city into the capital of an incipient and ambitious cultural industry.