Chávez, Dali and Pepe belong to a middle class family who spends the Easter holydays at the beach.

María is a lonely independent girl who lives with Saúl, her single father, who is always hung-up by the lack of money. Both live in a small Mexican town threatened by organized crime. On a common afternoon, a stroke of luck will take them to embark a road trip in search of the American dream.

This corrosive satire of the Mexican art world unfolds during a week of ferocious preening, dealing and partying. Star artist Chema rules the scene – but if he falls, every vulture of the art market is ready to swoop in.