Juan Méndez is a high executive in his forties who seems to be a model of middle-class stability. However, amidst a personal crisis, he is contemplating some changes in his life, including changes in his romantic affairs. He moves to Valencia, allegedly for professional reasons, and that causes many troubles for his family: his woman has to quit her job, her daughter is going to be far from her fiancé and his son will have to find new friends.

A middle-aged man places an advertisement looking for a wife, and many women come to compete for his love.