After crossing paths unexpectedly, Aslı and Kerem fall in love but clashing family backgrounds threaten to stand in their way.

Derya, who wants to divorce Güney, can't get what she wants, forgets the bag full of money her father left for her, and leaves. Sadri decides to have the hotel project drawn, as misunderstandings arise in the village square and word leaks out about the bag of money. Now begins a series of events in which what happened between Derya and Güney and the events in the hotel affair are interwoven.

Muhsin, who has no job other than stealing rich people's dogs, returning them as if he found them himself when they are reported missing, and collecting the reward money, has been engaged to Aysel for five years. Aysel, who has always been patient, becomes furious when Muhsin forgets their engagement anniversary and breaks off the engagement.

Salih is a young teacher assigned to the village of Elaldı. As Salih tries to adjust to his new life in the village, he falls in love with Zeynep, the most beautiful girl in the village. His greatest fear is that Zeynep will be married off, as cousin marriages are common in the village. Trying to find a solution to this problem, Salih writes a petition to the Ministry of Family Affairs. Following Salih's petitions, the ministry takes action and prepares a project to bring order to family life in the village and resolve the existing issues. According to the project, everyone will have a formal wedding, and those who do not marry their relatives will be entitled to receive the deeds to the houses they live in and the fields they cultivate. After beginning to compile a list of those eligible to marry, Salih is met with an unexpected outcome. According to the list, people are separated from their loved ones and matched with others, leading to a complicated situation.

Güney's marriage proposal to Derya drives Salih crazy and Derya is grounded. Sadri fires his gun to scare Güney who will realize he has no choice but to abduct Derya and marry her secretly. When Seda learns about all these and that Güney's father is the one who killed Derya's father, she immediately goes after Güney. Seda shows the video to Güney and Sadri shows it to Derya.

The marriage of Derya and Güney made Aliş and Seda very sad. When Şişman falls into the pit dug by treasure hunters, Gendarmerie comes to the excavation area and sees some historical artifacts in the pit. As the video comes to light, Gendarmerie arrests Salih. Meanwhile, archaeologists come to Sadri's house for the sculptures in the field. Derya suggests Güney that they divorce.

Yakup, a former sailor, lives with his granddaughter Cavidan. Cavidan is a memento of his late daughter Melodi. Yakup has diabetes, and his condition is getting worse. He loves to eat. Despite Cavidan's best efforts, he secretly eats unhealthy foods. Grandpa Yakup has two other daughters named Çiçek and Irmak. Both are married. Their husbands, Şefik and Serkan, constantly try to extort money from Grandpa Yakup under the pretext of business. Realizing they can no longer get money from him, the husbands plan to set a trap for Grandpa Yakup with a courier they have arranged, feeding him a poisoned wrap.

Ayhan Varol, Turkey's best football player, missed the flight of a camp he was supposed to attend. While his manager, Sadi, was angry at this situation and was going to arrange a private plane for him, he said that he would catch up with his luxury car and took off. On his way out, he crashes into a tree and loses his memory to avoid hitting a cow that gets lost in his way.

Mahmut and Osman travel from village to village, using the excuse of setting up a base station in the village to deceive the daughters of wealthy families with promises of marriage, then steal their gold and disappear. This time, however, their plans do not go as intended. Mahmut has heard that Sonay, the beautiful girl of the village, has a father who is very wealthy, and he has set his sights on her accordingly. However, thanks to Osman's carelessness, Sonay figures out what Mahmut is up to and plays a trick on him. She sends Mahmut running around after the gold, and eventually has him arrested.

In an eastern Turkish town, suitors knock on the door of the mayor and father of three beautiful daughters who choose to follow their own paths.