In this modern real-life drama, the intertwined lives of a group of regulars in a popular downtown café highlight the inner conflicts of their different personalities, and how they reflect the changes in the traditions and values of the Egyptian society.

Salwa is the owner of a cassette production company that she inherited from her father. Saeed, a young, unknown singer who is looking for fame, has a singing band of young people in Marsa Matrouh to enliven social occasions and weddings in the evening. Salwa holds a competition for new voices and Saeed wins. She also releases a tape for him titled (Lolaki), which is a huge success for the company.