An analysis of the changes suffered by the sports press over the years. For a long time, sports journalists helped create legions of sports lovers who idolized athletes regardless of which shirt they wore. But today the media maintains an aggressive dialectic war in which the readers have ended up participating.

José Manuel Ibar, Urtain, was a unique case in world boxing. Franco was looking for an idol for this sport and found a champion of stone lifting in Basque Country, who had never considered stepping into a ring. He became a myth and the most popular Spanish athlete of the seventies, but after leaving boxing, that good man lost everything. Alcoholic, ruined and forgotten, he ended up jumping into the void from his tenth floor apartment in Madrid. From heaven to hell the boxing ring.