An actor who is considering the role of a supermarket manager arrives at a grocery store on the outskirts of Los Angeles to do some field research. He subsequently becomes stranded, without a car or cell phone, and accepts a ride home with Scarlet, a cashier who is about to interview for a new job. The actor rediscovers the essence of his craft while helping Scarlet gain the confidence she needs to change her life.

The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.