YouTuber Albert Dyrlund died at the age of 22 in a tragic accident on a mountain in Italy. Now the parents, boyfriend, YouTube stars Morten Münster, Rasmus Brohave, Julia Sofia, Eiqu Miller are coming forward for the first time and telling Albert's story. With never-before-seen videos, we get up close and personal with Albert's unstoppable pursuit of success and his sudden death. The YouTube friends talk about what it was like to become stars as a youngster. Novopleco partner Anton Cornelius tells of a conflicted relationship with Albert, when they were child stars. No one could stop Albert, and in his career he managed to get hits on Spotify, win a Robert for the movie Team Albert, shock the media with a stunt where he pretended to be crazy, and go to Hollywood and get attention from YouTube stars like KSI. Albert's girlfriend Maria talks about their stormy infatuation. And the two friends who were with him in the Dolomites when he died, tell about that fateful day in Italy.

Albert is a rebel who refuses to accept that you can't do what you want and be successful in life without being constrained by a society that has laid out a straight path for your career since you were in kindergarten. That's why Albert rebels against school, his parents, and the whole world to become what he's best at: entertaining the whole world through YouTube. But along the way, Albert is losing his best friends and, worst of all, the one who loves him most, the girl he thinks he's not in love with.