Three metropolitan stories entwine in São Paulo. Would-be actress Marina arrives in the city looking for independence, falls madly in love with Justine, a bisexual rock singer, and is swept up into her wild, edgy lifestyle. Marina shares a flat on Avenida Paulista with Suzana, a mysterious lawyer who begins a relationship with a male colleague who is unaware that she's transsexual. Jay lives a few floors above them. He is a frustrated writer trying to give a meaning to his life by idealizing a stunningly beautiful prostitute, whom he transforms into a sort of muse. Following the frenetic pace of the city, the three "Paulista" characters will experience the euphoria of passion and its downside.

After a stint with the police, Margô decides to tame her impetuous temper and adopt a different lifestyle in the metropolis of São Paulo, far from drugs and crime. Upon achieving her long-awaited promotion, an encounter with a law enforcement officer on the verge of a nervous breakdown puts Margô's dream to the test.

Augusto is the chef of a fine restaurant, established for years, which is down due to the success of a former pupil, Patrick, who works in a food truck right in the square in front of the establishment. . Due to the situation, the bank, which is also a partner in the restaurant, appoints the strict Cristina to be the new manager. She immediately runs into Augusto, as she wants to change the local routine in order to make it profitable. But, amidst the pressure to create a new menu, Augusto starts to have a rare syndrome that makes him lose his taste buds.

A disillusioned psychologist tries to commit suicide until he strikes up a friendship with an unlikely saviour who teaches him a new way of living.

A family with financial difficulties has a brilliant idea: to make their daughter Lindinha get pregnant of the famous singer Ivan Cláudio to inherit a lot of money and get them out of the choke. They plan the right day that the girl should go out with the star and begin to follow his performance schedule. They just didn't count with one thing: the jealous Jennifer, wife of Ivan, who will not let this story cheap.

Mari is a talented but insecure chef who dreams of running her own restaurant. She goes through a challenging professional time, taking orders from an authoritarian boss who inhibits her talent. One day she meets Caio, a charming young man who provides the conditions for her to realize her dream. Caio shows Mari that she should trust herself and open her own restaurant. However, things are not always what they seem to be.

Camila is in her mid-twenties and her life has been thrown into chaos ever since her boyfriend threw her out of their apartment during a bitter argument. Camila's ambition is to become a writer, and she posts regularly on her blog, entitled "Camila Jam." However, Camila wants to take her work into a different direction, and she throws herself head first into life in search of inspiration. As Camila struggles with alcohol, unsettled emotions and relationships with abusive men, it becomes increasingly obvious that her skills as a writer aren't all she needs to sort out if she wants to truly understand her life and her career.