Filmmaker Ross McElwee trails characters whose stories have been fodder for television news and takes their tales of loss and longing further than the requisite sound bite. In the process, he examines how the medium works and exposes its limitations.

After documentarian Ross McElwee gets married, a series of misfortunes follow: his grandmother dies, his wife miscarries, and then his father dies less than a week later. Shaken by the sudden string of deaths, McElwee becomes depressed. After spending time with his friend and former high school poetry teacher, Charlene, he goes to meet his brother, a doctor. In a series of interviews, McElwee contemplates his morbid preoccupation with death and tries to figure out how to shake it off.

Ross McElwee travels through the North Carolina tobacco belt in search of the ancient southern traditions associated with tobacco growing and use, while comparing his filmmaking to commercial cinema, represented by Bright Leaf, a melodrama directed by Michael Curtiz in 1950, starring Gary Cooper, apparently based on the life of his great-grandfather.

The death of his son causes McElwee, an autobiographical filmmaker, to look back on his life’s work. He eventually turns to his archive of home movies. To what extent did his camera affect their relationship when Adrian was alive? To what extent does it define that relationship now that he is gone? Meanwhile, an effort to adapt McElwee’s first feature, Sherman’s March, into a work of fiction lurches along, giving the filmmaker another perspective from which to meditate on movie making and mortality.