Despite the financial crisis, prices for contemporary art are going through the roof. The auctions at Christie's and Sotheby's are breaking record after record. The Internet, the growing number of (mega) rich people and globalization have changed the art market beyond recognition. Has contemporary art become a commodity in the hands of the super rich private collectors? This film investivates the ins and outs of the soaring art market and the consequences for artists, dealers, museums and for art history. Featuring artists Jeff Koons, Chuck Close and Adrian Ghenie, top collectors Michael Hort, Thomas Olbricht and Martin Z. Marguiles, and former Christie's NY Chairman Amy Cappellazzo.