APICE is an idea born from the creative mind of Francesco Ruggiero and the editorial direction of Lorenzo Crippa . We wanted to explore how lost things are directly interconnected with consumerism with a witty and honest twist , after all l'Apice del consumismo e l'offerta nei parcheggi . We're not here to wax lyrical about human connections or lost memories. Instead, we're pulling back the curtain on the messier side of our relationship with stuff—how it comes to be lost and what that says about the throwaway culture we're all part of. The book itself is a lost thing among others , so don't hesitate to treat it as such